Mr. B In Conversation with Mike Noriega, Melissa “Lil Smiley” Dueñas and Monica “Moniloca” Robles
“Lowrider oldies” are not the rock n’ roll classics of yesteryear America; they are the underground soul classics of the Chicano community. These sentimental ballads continue to be widely popular amongst numerous Chicano generations, from baby boomers to millennials alike. East Side Story, an oldies compilation released in the late 1970’s, quickly set itself apart from the rest, by using photos of Chicanos and lowriders for their album covers, a rarity in popular music. Although the albums have since become synonymous with Chicano cultural nostalgia, the people involved in the series remain shrouded in mystery until recently.
Mike Noriega, invited the elusive Mr. B, the East Side Story creator, onto dublab to discuss the formation of the influential series. The show was co-hosted by Lowrider Oldies radio hosts, Melissa “Lil Smiley” Dueñas and Monica “Moniloca” Robles. Dueñas is the founder of the East Side Story Project, for which she has been locating the people and places on the covers of the 12 East Side Story albums. The project has primarily been realized through social media and she is in the process of creating a documentary web series about her findings.
In Conversation is produced by dublab. Sound editing and music are by Matteah Baim. Due to rights reasons music from the original broadcast has been shortened. To hear more, please visit dublab.com.